Viavi

Bridging transformation

Formerly JDSU, Viavi Solutions is one of the world’s largest suppliers of electronic test and measurement equipment.

The new identity reflects the meaning of its name (‘via’=the way, ‘vi’=vision) and the brand’s mission—transforming complexity through visibility and actionable insight.

The printed brand and culture book captures the sentiment and cultural traits of the new company. Its uniquely designed pages come together under a superhero narrative, with visual puzzles that reveal the final story.

Agency: Lippincott
Creative director: Bogdan Geana
Designers: Jung Kwon, Rui Maekawa, James Atkins

NEXT