For 20 years, Bogdan has led and designed brand identity programs across Asia, Europe, the Middle East, Central America and the United States.
Bogdan was born in Romania, and some of his first drawings graced the ceiling of his parents’ newly purchased car.
After studying monumental art in high school and winning a national grand prize in painting, he switched continents and enrolled at the Art Academy of Cincinnati, Ohio. While there, he had a brief affair with glass blowing and illustration, before falling passionately for graphic design.
At Landor and Lippincott, he has designed and led corporate and brand identity programs across the globe. He is particularly proud of the work he has done for PBS, Avianca, Farmers Insurance and the NFL. He also likes to believe he redrew the Starbucks siren in the likeness of his wife.
- Education & Experience
- 2005–present
Lippincott, New York - 2003–2005
Landor, New York - 2003
B.F.A. Communication Arts (Summa Cum Laude), Art Academy of Cincinnati
- Select Clients
- Autotrader
- Avianca
- Bain Capital
- Bayada
- Caring Contact
- Dover Corporation
- eBay
- Farmers Insurance
- FS Investments
- Imperial Oil
- Johnson Controls
- LG
- Mass General Brigham
- Mastercard
- MetLife
- NFL
- PBS
- Protective
- Rocket Mortgage
- Southwest Airlines
- Starbucks
- SUOAK
- Sysmex
- Tokyo Electron
- UMW
- UniGroup
- United HealthCare
- Viavi
- Walmart
- Xylem
- Zonik
- Awards & Publications
- AdAge
- American Graphic Design Awards
- Communication Arts
- Daily Mail
- Design DNA Logos
- Fast Company
- Forbes
- Good Design Awards
- Graphic Design USA
- Graphis Branding
- Graphis Design Annual
- Graphis Poster Design Annual
- Identity: Best of The Best
- Logo Lounge
- Money Today Korea
- Print Regional Design Awards
- REBRAND 100 Global Awards
- SEGD Global Design Awards
- Worldwide Logo Design Annual
- Speaking Engagements
- 2022
‘A Change of Brand’ podcast - 2013
Money Today's Global Conference ‘KEY Platform’
Seoul, Korea