Farmers Insurance

Planning for a brighter future

Farmers Insurance has a 90-year heritage of helping customers protect their futures and seeking new ways to meet their changing needs.

The updated brand expression feels reassuring, bright and contemporary—a modern classic.

The new identity system creates a cohesive approach that strengthens the corporate brand and minimizes the creation of secondary logos.

Agency: Lippincott
Creative director: Bogdan Geana
Designers: Angela Ko, Elena Gil-Chang

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