PBS is America’s largest public media enterprise, connecting 120 million viewers with 330 local member stations.

The refreshed logo is clear, vibrant and bold; the symbol’s features are softer, with a more engaging gaze.

A bolder brand expression moves seamlessly across platforms—strengthening the role of PBS as a beacon of thoughtful and thought-provoking media.

Supporting circular graphic elements and a custom illustration style complement the logo, adding nuance and sophistication.