Mass General Brigham

Building a leading healthcare system

Mass General Brigham (formerly Partners HealthCare) is a Boston-based non-profit hospital and physicians network that includes Massachusetts General Hospital and Brigham and Women’s Hospital, two of the nation’s most prestigious teaching institutions.

The new identity builds on the tremendous equity of the two founding hospitals, reflecting a heritage of excellence in academic medicine and the shared path forward as one integrated system.

The visual system intuitively conveys excellence and care, creating a seamless experience across all system entities and touchpoints.

The brand toolkit also allows for flexibility to reflect younger patients and enhance the onsite experience for children.

Agency: Lippincott
Creative director: Bogdan Geana
Designers: Kaito Gengo, Tai Chen, Charlotte Sunnen