Tenarai

As Infogain sought to redefine its role in an AI-driven world, Lippincott helped shape its future positioning and bring that vision to life through an entirely new brand. Renamed Tenarai, the company needed a distinctive identity that reflected its ambition to become an AI-first enterprise acceleration partner, while building on its legacy of engineering expertise and trusted partnerships.

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Approach

Developed a bold visual identity centered on a distinctive T symbol, formed by two complementary shapes coming together to represent partnership and shared progress. The identity combines a vibrant color palette, contemporary typography, and a flexible graphic language to express the company’s technological expertise and human-centered approach. The system was designed to work consistently across digital platforms, communications, and brand experiences.

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Outcome

The new identity marks Tenarai’s transformation from Infogain into an AI-first enterprise acceleration partner. The cohesive visual system gives the company a recognizable presence in a rapidly evolving technology landscape, balancing innovation and technical sophistication with approachability and human connection.

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