Like Me

The Like Me: Our Bond with Brands exhibition explored the evolving relationship between brand, identity, and culture in the age of social media. The show brought together historical perspectives on branding, a playful examination of selfie culture, and an imaginative look at the future of identity.

‍

‍

Approach

Developed the exhibition identity and visual system, drawing inspiration from New York’s Pop Art heritage and the bold visual language of Broadway marquee signs. The design used vibrant color, expressive typography, and large-scale graphics to create an immersive environment that reflected the exhibition’s themes of self-expression and cultural influence.

‍

Outcome

The resulting identity created a distinctive visual presence for the exhibition and connected its diverse themes through a cohesive graphic language. The immersive show engaged thousands of visitors and generated more than 18 million media impressions, sparking conversation about the role of brands in shaping identity and culture.

‍

Recognition

SEGD Global Design Awards 2018
Merit Award, Exhibition Design

‍