Rocket Mortgage

Redefining America’s largest mortgage lender

Launched in 2016 by Quicken Loans, Rocket Mortgage is a game-changing offering that speeds the mortgage process and delivers a completely online experience.

Initial logo and visual system ideation includes the exploration of breakthrough UX/UI homepage solutions.

The new brand expression reflects the company’s commitment to future growth and its vision to offer a wide range of financial solutions.

Agency: Lippincott
Creative director: Bogdan Geana
Designers: Jeroen Sikma, Angela Ko, James Atkins
Typeface development: Monotype

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